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Initiated by Germany's design and brand authority, the German Brand Award is the award for successful brand management in Germany. METRO LOGISTICS was named the winner in the "Excellent Brands - Logistics & Infrastructure" category.
Every year, the German Design Council honors successful and unique brands and their products with the German Brand Award. The German Brand Award was able to achieve a great response in 2022 with around 1,200 applications submitted.
The award for successful brand management for METRO LOGISTICS
This year, METRO LOGISTICS was also nominated in the category "Excellent Brands* - Logistics & Infrastructure" by the experts of the German Design Council based on its brand management and was awarded on June 9.
The award ceremony of the German Brand Award 2022 and the German Brand Convention took place live in Berlin on June 9 with around 700 guests: Brand decision-makers from major German companies, agencies, the creative industry and press as well as all winners of the German Brand Award 2022 were present live.
The following aspects are taken into account by the jury in the assessment
The jury is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies. The submissions are evaluated according to the criteria of independence and brand typology, brand distinctiveness, differentiation from the competition
and target group relevance. Brand management should take into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand presence, the homogeneity of the brand experience and the economic
success also play a decisive role in the adjudication process.
What does METRO LOGISTICS stand for?
In November 2020, METRO LOGISTICS positioned itself as an independently operating logistics company and announced its market entry. At the same time, we started building our brand in order to be perceived as a strong and reliable logistics partner in the German logistics market.
While we previously operated as a service provider for METRO AG, METRO LOGISTICS has been a nationally active logistics service provider since 2020, offering individual logistics solutions to customers from various industries.
We focus on contract logistics including food logistics with different temperature zones, scalable fulfillment solutions for e-commerce customers and manage procurement as well as transport logistics for various retail companies as a 4PL service provider. A wide range of value-added services and consulting services complete our service portfolio.
OUR NETWORK. YOUR SUCCESS is our core message
The claim "OUR NETWORK. YOUR SUCCESS" reflects our strength and underlines our logistics competence. The success of our customers is our goal. To achieve this, we rely on our strong network: locations, transport networks and our know-how.
*The "Excellent Brands" discipline takes a holistic view of brands and evaluates the brand management of product and corporate brands within their competitive environments. The categories are therefore divided according to sectors and industries.
